Project

French Film Festival

Brief

The French Institute of Morocco organised the second edition of the French Film Festival in Morocco. A national contest was launched between Design & Art Schools for the production of the official poster of the festival which this project won the first prize.

Concept

Using french cinema as an inspirationthe visual of the compaign was heavily influenced by classical french love movies like "Masculin Féminin" by Jean-Luc Godard.

Colours

The red and yellow was used in a way that references sunlights that are a french romance movie clichés mixed with the signature blue colour of the french institute to create a cohesive yet bold composition that attracts the audiences

Proto Grotesk

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Typography

The typeface used is a clean sans serif that the french institute is known for in all their communication mediums.

Illustration

The illustration evokes the romantic part of French cinema through the presence of a couple, represented by a director and a young actress, bathed by the light of the sunset. Simplicity was key when it came to typography, a clean and firm typeface was the preferable choice in contrast to the vulnerable lines of the illustration.