Alvena is an organic brand that sells a variety of local products such as argan, jam and oil. The brief consisted on creating a modern label design solution to their new launched jam packaging without losing the brands identity.
Inspired by the crown in their logo, this branding will explore a royal aesthetic that will empower the brand values.
A simple white background paired with bold colours for each flavour creates a fun, timeless yet sofisticated colour palette.
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The typography is a serif typeface that allows legibility in print as well as exude sofisticated beauty.
The labels utilise white space to shift focus to the main elements of the packaging which are the logo on top because you always put a crow on top, and the hand drawn illustration as well as the jam's flavour.