alvenacover.jpg
Project
Alvena Jam
Brief
Alvena is an organic brand that sells a variety of local products such as argan, jam and oil. The brief consisted on creating a modern label design solution to their new launched jam packaging without losing the brands identity.
Concept

Inspired by the crown in their logo, this branding will explore a royal aesthetic that will empower the brand values.

Colours

A simple white background paired with bold colours for  each flavour creates a fun, timeless yet sofisticated colour palette.

Libre Baskerville

A B C D E F G H I J K L M N O P Q R S T U V X Y Z

a b c d e f g h i j k l m n o p q r s t u v x y z

0 1 2 3 4 5 6 7 8 9 10

Typography

The typography is a serif typeface that allows legibility in print as well as exude sofisticated beauty.

Ophelia-ckham18.jpg
Design Inspiration
Alvenaetickette.png
Labels

The labels utilise white space to shift focus to the main elements of the packaging which are the logo on top because you always put a crow on top, and the hand drawn illustration as well as the jam's flavour. 

press to zoom

press to zoom

press to zoom

press to zoom
1/3
End Product

Using the victorian era mixed with bold and fun colours creates an up-to-date packaging that has a refined sophisticated design that respects the brands values