Destigmatize therapy and mental illness throug an event bring the younger generation togetherl
Crying Party is a local event that aims to gather young people to share their thoughts, traumas and struggles and encourages trauma bonding as a way to heal together as a group.
A bold and party-like colour composition was used to brand this event to see therapy in a new light, that is not intimidating but more of a fun process to get healthier.
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The typography used is a simple legible sans-serif that compliment the hand drawn typography that emulates a sense of vulnerability that the audience might relate to.
Two main visuals were used for the campaign one hand-drawn illustration showcasing someone from gen z that is clearly suffers from some painful thoughts behind the colourful and fun colours, and illustration that the audience might relate to. The second visual is a typographic composition visualising crying using type and distortion.
This branding utilises different goodies given to the people attending the event to create this fun atmosphere that they would genuinely not forget and encourage them to come back.