Project
Google Assistant x Design Bridge
Brief
The Design Bridge brief asks to harness the power of one of the giving brand to tackle an issue in one of the articles of the Guardian, 1st January 2020 Edition.
Concept

The chosen brand Google Assistant will launch a campaign as a response to the rise of homicides in London by assisting pedestrians into safety. What makes a route safer than the others? Based on the metropolitan police website, the most secured routes are those with CCTV activity and good lighting.

Colours

The Google blue and red mixed with the white gives a clear colour palette that is easy for the eye. Red in this campaign will be use to warn about potential danger while blue is gonna used to symbolise safe routes.

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Typography

Clear and bold typefaces are used for lisibility purposes, especially from far away as it is crutial to send the message to the audience to stay safe

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Wayfinding

The campaign will utilise Way-finding tiles that will be placed throughout London routes that will help guide pedestrians to safer routes in case they cannot use the app to navigate.

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App

The app will be triggered by saying "Hey Google, show me safest route to X" this will give you the best paths with CCTV activity and good lighting to help you navigate safely. In case you were in a location that doesn't have these safety precautions the app will turn its interface red to attract the attention of the user.

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Advertising

The ads for this campaign are inspired from the conversation you would have with Google Assistant to introduce the viewers to this new feature and how to use it.